Saturday, April 4, 2009

great moments in marketing!

So the venerable hockey team the Montreal Canadiens are up for sale. PETA offered to "rent" them for one game in exchange for getting to rename them the "Canadien Seal Pups" to publicize baby-seal clubbing that continues unabated in Canada.

But then a Sports Illustrated writer pointed out that, um, PETA, what if Montreal loses that game? Headline the next day: SEAL PUPS BEATEN.

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